Product design focuses on creating complete digital product experiences (web apps, SaaS platforms, mobile apps) with complex user flows, feature sets, and ongoing iteration. It encompasses deep discovery, user research, information architecture, interaction design, and collaboration with product and engineering teams. Web design typically focuses on marketing websites with clearer goals and simpler user journeys. Product design requires systems thinking, scalability planning, and designing for multiple user types and use cases.

Product design timelines vary significantly based on scope and complexity. An initial discovery and concept phase typically takes 2-4 weeks. Designing an MVP or core feature set usually takes 6-10 weeks. A comprehensive product design including multiple user types, workflows, and a full design system can take 12-16 weeks or longer. We work in iterative phases, delivering value incrementally so you can validate direction and begin development on completed sections while design continues.

Absolutely! User research is fundamental to effective product design. We conduct discovery interviews with target users to understand their needs, pain points, and workflows. We perform competitive analysis to identify opportunities and best practices. We validate designs through usability testing sessions with real users. We also analyze existing product data and user behavior when available. All research insights directly inform our design decisions and are documented in deliverables.

Yes! We design with a platform-first approach, considering how your product will be used across different devices and contexts. For web products, we create responsive designs that adapt from desktop to tablet to mobile. For native mobile apps, we follow iOS and Android platform guidelines while maintaining brand consistency. For cross-platform products, we design unified experiences that feel native on each platform while sharing core interaction patterns and visual language.

Collaboration is at the heart of successful product design. We integrate directly with your team using your existing tools (Slack, Jira, Linear, etc.). We participate in sprint planning, standups, and retrospectives. We provide detailed design specifications, interactive prototypes, and Figma files with developer handoff annotations. We conduct regular design reviews with stakeholders and engineers. We remain available throughout development to answer questions, review implementations, and refine designs based on technical constraints or new insights.

Yes! Every product design engagement includes component-based design systems appropriate to the project scope. For MVPs, we create a foundational component library with core UI elements, typography, colors, and spacing scales. For established products, we develop comprehensive design systems with extensive component libraries, interaction patterns, documentation, and design tokens. Design systems ensure visual consistency, accelerate development, and make future design iterations faster and more coherent.

Absolutely! We specialize in product redesigns for SaaS platforms and digital products that need modernization or improved user experience. We audit your current product to understand what works and what creates friction. We interview existing users to preserve valuable workflows while fixing pain points. We develop migration strategies to transition users smoothly to new designs. We design in phases so you can release improvements incrementally rather than requiring a big-bang launch.

You receive comprehensive product design deliverables including complete Figma source files with organized pages, components, and annotations; high-fidelity mockups for all screens and key states; interactive prototypes demonstrating user flows and interactions; component library and design system documentation; UX research findings and user personas; flow diagrams and information architecture; design specifications for developers; and exported assets in multiple formats. You own all files and can continue iterating internally or with your development team.

We work iteratively with regular review cycles built into our process. After discovery, we share concepts and get alignment on direction before proceeding. At key milestones, we present designs for feedback from stakeholders, product owners, and engineering leads. We incorporate feedback through structured revision rounds. Major scope changes are discussed and may require timeline adjustments, but refinements and clarifications are expected and built into our workflow. Our goal is collaboration, not rigid handoffs.

Yes! Many clients engage us on an ongoing basis as an extension of their product team. We offer retainer arrangements for continuous product design support including new feature design, iterative improvements based on user feedback, design QA during development sprints, design system maintenance and expansion, and consultation on product strategy and roadmap. This ongoing partnership model ensures your product continues to evolve with consistent design quality and user-centered thinking.